Oulu Tourism Oy

Oulun Matkailu Oy is a company established in 2010 that manages and implements the joint marketing of tourism in the Oulu region. The company was founded and is owned by the City of Oulu, neighbouring municipalities and tourist centres, as well as tourism companies in the region.

Oulun Matkailu Oy's business is tourism marketing. The main task of co-marketing is to market the area and at the same time attract new customers to the tourism area with top products. Joint marketing does not directly market or sell the company, but as the name suggests, it uses a jointly developed strategy and jointly collected resources to market the entire tourist area under the Visit Oulu and Pohjolan rengastie brands.

Oulun Matkailu Oy is a member of USTOA, ATTA, CityDNA, Destinatons International, World Tourism Association for Culture & Heritage, IGLTA, MaRa, We Speak Gay community, Oulu Entrepreneurs and Oulu Chamber of Commerce.

Oulun Matkailu Oy is a Green Office-certified company and holds the Visit Finland Sustainable Travel Finland label.

Joint marketing team agreement

A Visit Oulu team member is a company or entity with which Oulu Tourism Ltd has a co-marketing team agreement.

The Teaming Agreement includes:

  1. Joint marketing of the tourism area through various channels/media in accordance with the annual action plan
  2. Maintenance of the visitoulu.fi / pohjolanrengastie.fi travel sites and search engine optimisation of the sites in two languages
  3. Maintaining the social media in the tourist area (e.g. Facebook, Instagram, Tiktok, Youtube, Twitter, Linkedin)
  4. A common online shop for the tourist region
  5. International marketing and representation of the tourism area abroad
  6. Organising visits to the region by tour operators, influencers and the media
  7. Centralised communication services for the tourism area (e.g. press monitoring, press releases)
  8. the right to use the content of the Image Bank for your own tourism marketing
  9. Developing the accessibility of the area (air, rail, public transport, other connections)
  10. Tourism statistics and information management services
  11. Network coordination services and tourism advocacy in the tourism area
  12. Organising events to promote tourism and the development of the network

The team members of the Pohjola ring road are the partners (city, municipality, tourism association, development company) who have bought the tourism marketing measures under the Pohjola ring road / Pohjola route from Oulu Tourism Ltd, as well as the companies and communities identified by the partner. 

More information on contracts and fees: paivi@visitoulu.fi

For Visit Oulu and Pohjolan rengastien team members, more information

Here you will find information and guidance on how to develop tourism services.

More information for team members

Contact

 

For marketing matters, please contact: markkinointi@visitoulu.fi

President & CEO Y.t. Kivisaari

Strategic, operational and administrative management, accessibility, stakeholder cooperation, US and new CT markets, co-marketing and cooperation agreements.

Head of Content & Communications Rosa Ruuskanen

  • rosa@visitoulu.fi, contact preferably by e-mail, tel. 0405595843
  • Social media, influencer partnerships, articles and other content production, website, Outdoor Active, event calendars, photo bank.

 

 

 

 

 

 

 

Marketing and administrative assistant Jenni Annala

  • jenni@visitoulu.fi, p. 0405456001
  • Assisting with marketing, events, international tourism and administration.

Head of Business Events Anniina Merikanto

  • anniina@visitoulu.fi, p. 0401463150

  • Business Events (Meetings, Incentives, Conferences & Exhibitions) activities, Oulu Convention Bureau activities, planning and implementation of Oulu Tourism events and networking events, activities in the Swedish and Norwegian market areas, corporate responsibility activities.

Head of International Marketing Johanna Salmela

  • johanna@visitoulu.fi, p. 040 826 2345
  • International marketing activities, international tour operator and media visits, FAM bank. (Joint employee with Oulu2026.)

Content Producer Topi Paananen

  • topi@visitoulu.fi, p. 0401594018
  • Content production, social media, graphic design. (Joint employee with Oulu2026.)

Project Manager - Smart Tourism Pablo A. González Jiménez

Network Coordinator Päivi Forsman

  • paivi@visitoulu.fi p. 0407025018
  • Network coordination and liaison, International tour operator visits.

India Representation Papori Bharati

  • papori@visitoulu.fi
  • India Representation - Visit Oulu, Nordic Ring Road & UAE.
  • Business language English.


Senior Advisor Teija Neuvonen 

Head of Content & Communications Martta Tervonen (on parental leave from 24.3.25)

  • martta@visitoulu.fi, contact preferably by e-mail, tel. 0505282712
  • Social media (FB, IG, TikTok, Youtube, LinkedIn, Twitter), articles and other content production, website, Outdoor Active, event calendars, image bank.

Billing information and postal address

Online billing:

Online invoice ID 003723391673

Operator: BasWare, BAWCFI22

Paper invoices: Oulun Matkailu Oy, 00064 ADMINISTER

Invoices can also be sent by e-mail: laskut@administer.fi

Business ID: 2339167-3

Postal/visiting address: 

Oulu Tourism Oy
c/o Radisson Hotel
Hallituskatu 1
90100 Oulu